Recommended Publications

Managing Your Image Potential:
Creating Good Impressions in Business

(Revised edition published 2001)
By Catherine Graham Bell, AICI CIP

Shortly after I began working as an image professional, I found very few personal image management references for my clients and students. There are books covering the clothing aspect of image, but they're usually gender-specific. There are many excellent etiquette references, but some are so detailed that they become unwieldy for daily use.

In Managing Your Image Potential: Creating Good Impressions in Business, I cover numerous image issues in a concise guide for busy people. My focus is to provide practical knowledge that you can use to attain your image management goals.

Chapter Headings

1. Image Management Basics
2. Clothing in History
3. Wardrobe Strategies: Personal Criteria
4. Your Competitive Edge: Wardrobe Communication
5. Using Clothing Details
6. Establishing a Quality Image
7. Men's Image Spoilers
8. Women's Image Spoilers
9. Planning Your Wardrobe
10. Fabric Characteristics and Care
11. Etiquette: Method in Your Manners
12. First Impressions: Making an Entrance
13. Making Introductions
14. Improving Your Business Image
15. Meeting Manners
16. Telephone Manners
17. Conversational Manners
18. Verbal Communication
19. Pregnancy Etiquette and the Workplace
20. Body Language
21. Removing Communication Barriers to People with Disabilities
22. Dining Protocol
23. Business Mixers and Cocktails
24. Dining Conversation
25. Business Lunches and Dinners
26. The Host's Role at Major Business Functions

ORDERING INFORMATION:

ISBN: 0-9682757-1-0
Format: 235 pages, illustrated, paperback

Cost in Canadian Dollars:

Book

: $34.95 plus shipping and applicable taxes

Shipping Air

Canada: $14.00 plus GST (Total $51.40)
USA: $15.00 (Total $49.95)
Other Locations: $33.25 (Total $68.20)

Shipping Surface

Canada: $11.00 plus GST (Total $48.25)
USA: $12.50 (Total $47.45)
Other Locations: $16.50 (Total $51.45)

To order, send your cheque or money order made out to "Prime Impressions":

Prime Impressions
P.O. Box 149
Westport, Ontario, Canada
K0G 1X0

"I have to tell you how impressed I am with your book! There are so many nuggets of useful information that it is certainly a book that can be referred back to many times."

Research Specialist
Manufacturing

"I think your book is a must read for anyone who considers their image is important. The one thing that I like the most about your book is that you cover so many topics that are essential and can be applied to anyone's situation where they are interested in creating that extra edge to get noticed for the next promotion."

Manager
Women's Shelter

"Catherine's book has received national and international readership and provides ongoing service to our image industry and members of the public who aspire to be their best."

Certified Image Professional